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Hero

Component status:Ready
With high visual emphasis, a Hero displays content and an action about a single subject.

A Hero is often used at the top of a Landing page layout, such as a homepage, campaign page or section index page.

A Hero does have the capability of carouseling multiple slide. However, analytics have shown that engagement significantly decreases after the first slide, so only carousel if necessary.

Examples#

Default#

<section class="bux-hero bux-hero--card-left bux-hero--3x2">
<div id="my-bux-hero__carousel-items" class="bux-hero__carousel-items">
<div class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">Headline lorem ipsum</h2>
<div class="bux-hero__subheader"><span>Subheadline lorem ipsum</span></div>
<button class="bux-button bux-button--alt">Call to Action</button>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image">
<img class="bux-image" src="/path/to/image.png" alt="" />
</div>
</div>
</div>
</div>
</section>

Scarlet Left 3:2#

<section class="bux-hero bux-hero--scarlet bux-hero--card-left bux-hero--3x2">
<div id="my-bux-hero__carousel-items" class="bux-hero__carousel-items">
<div class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">Headline lorem ipsum</h2>
<div class="bux-hero__subheader"><span>Subheadline lorem ipsum</span></div>
<button class="bux-button bux-button--alt">Call to Action</button>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image">
<img class="bux-image" src="/path/to/image.png" alt="" />
</div>
</div>
</div>
</div>
</section>

Scarlet Right 3:2#

<section class="bux-hero bux-hero--scarlet bux-hero--card-right bux-hero--3x2">
<div id="my-bux-hero__carousel-items" class="bux-hero__carousel-items">
<div class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">Headline lorem ipsum</h2>
<div class="bux-hero__subheader"><span>Subheadline lorem ipsum</span></div>
<button class="bux-button bux-button--alt">Call to Action</button>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image">
<img class="bux-image" src="/path/to/image.png" alt="" />
</div>
</div>
</div>
</div>
</section>

Gray Left 3:2#

<section class="bux-hero bux-hero--card-left bux-hero--3x2">
<div id="my-bux-hero__carousel-items" class="bux-hero__carousel-items">
<div class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">Headline lorem ipsum</h2>
<div class="bux-hero__subheader"><span>Subheadline lorem ipsum</span></div>
<button class="bux-button bux-button--alt">Call to Action</button>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image">
<img class="bux-image" src="/path/to/image.png" alt="" />
</div>
</div>
</div>
</div>
</section>

Gray Right 3:2#

<section class="bux-hero bux-hero--card-right bux-hero--3x2">
<div id="my-bux-hero__carousel-items" class="bux-hero__carousel-items">
<div class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">Headline lorem ipsum</h2>
<div class="bux-hero__subheader"><span>Subheadline lorem ipsum</span></div>
<button class="bux-button bux-button--alt">Call to Action</button>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image">
<img class="bux-image" src="/path/to/image.png" alt="" />
</div>
</div>
</div>
</div>
</section>

Scarlet Left 16:9#

<section class="bux-hero bux-hero--scarlet bux-hero--card-left bux-hero--16x9">
<div id="my-bux-hero__carousel-items" class="bux-hero__carousel-items">
<div class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">Headline lorem ipsum</h2>
<div class="bux-hero__subheader"><span>Subheadline lorem ipsum</span></div>
<button class="bux-button bux-button--alt">Call to Action</button>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image">
<img class="bux-image" src="/path/to/image.png" alt="" />
</div>
</div>
</div>
</div>
</section>

Scarlet Right 16:9#

<section class="bux-hero bux-hero--scarlet bux-hero--card-right bux-hero--16x9">
<div id="my-bux-hero__carousel-items" class="bux-hero__carousel-items">
<div class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">Headline lorem ipsum</h2>
<div class="bux-hero__subheader"><span>Subheadline lorem ipsum</span></div>
<button class="bux-button bux-button--alt">Call to Action</button>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image">
<img class="bux-image" src="/path/to/image.png" alt="" />
</div>
</div>
</div>
</div>
</section>

Gray Left 16:9#

<section class="bux-hero bux-hero--card-left bux-hero--16x9">
<div id="my-bux-hero__carousel-items" class="bux-hero__carousel-items">
<div class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">Headline lorem ipsum</h2>
<div class="bux-hero__subheader"><span>Subheadline lorem ipsum</span></div>
<button class="bux-button bux-button--alt">Call to Action</button>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image">
<img class="bux-image" src="/path/to/image.png" alt="" />
</div>
</div>
</div>
</div>
</section>

Gray Right 16:9#

<section class="bux-hero bux-hero--card-right bux-hero--16x9">
<div id="my-bux-hero__carousel-items" class="bux-hero__carousel-items">
<div class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">Headline lorem ipsum</h2>
<div class="bux-hero__subheader"><span>Subheadline lorem ipsum</span></div>
<button class="bux-button bux-button--alt">Call to Action</button>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image">
<img class="bux-image" src="/path/to/image.png" alt="" />
</div>
</div>
</div>
</div>
</section>

Carousel#

If necessary, the hero component can display multiple slides as a carousel.

Image with Gray Text Box#

<section class="bux-hero bux-hero--gray bux-hero--card-full">
<div id="my-bux-hero__carousel-items" class="bux-hero__carousel-items">
<div class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">Headline lorem ipsum</h2>
<a class="bux-hero__subheader bux-text-link">Subheadline lorem ipsum</a>
</div>
<div class="bux-hero__image">
<img class="bux-image" src="/path/to/image.png" alt="" />
</div>
</div>
</div>
</section>

Image with White Text Box#

<section class="bux-hero bux-hero--white bux-hero--card-full">
<div id="my-bux-hero__carousel-items" class="bux-hero__carousel-items">
<div class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">Headline lorem ipsum</h2>
<a class="bux-hero__subheader bux-text-link">Subheadline lorem ipsum</a>
</div>
<div class="bux-hero__image">
<img class="bux-image" src="/path/to/image.png" alt="" />
</div>
</div>
</div>
</section>

Video with Gray Text Box#

<section class="bux-hero bux-hero--gray bux-hero--card-full">
<div id="my-bux-hero__carousel-items" class="bux-hero__carousel-items">
<div class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Heading lorem ipsum dolara met</span>
</h2>
<a class="bux-hero__subheader bux-text-link"
>Subhead lorem ipsum dolara met lorem ipsum</a
>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image">
<video
aria-label="Background Video"
tabindex="-1"
loop=""
autoplay=""
playsinline=""
muted=""
>
<source
src="/images/placeholders/hero-video-clip.mp4"
type="video/mp4"
/>
</video>
<button type="button" class="bux-hero__video-button">
<span class="visually-hidden">Pause video</span>
<div
class="bux-hero__video-button-icon bux-hero__video-button-icon--play"
aria-hidden="true"
>
<span
class="bux-icon icon-play-fill"
aria-hidden="true"
></span>
</div>
<div
class="bux-hero__video-button-icon bux-hero__video-button-icon--pause"
aria-hidden="true"
>
<span
class="bux-icon icon-pause-fill"
aria-hidden="true"
></span>
</div>
</button>
</div>
</div>
</div>
</div>
</section>

Video with White Text Box#

<section class="bux-hero bux-hero--white bux-hero--card-full">
<div id="my-bux-hero__carousel-items" class="bux-hero__carousel-items">
<div class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Heading lorem ipsum dolara met</span>
</h2>
<a class="bux-hero__subheader bux-text-link"
>Subhead lorem ipsum dolara met lorem ipsum</a
>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image">
<video
aria-label="Background Video"
tabindex="-1"
loop=""
autoplay=""
playsinline=""
muted=""
>
<source
src="/images/placeholders/hero-video-clip.mp4"
type="video/mp4"
/>
</video>
<button type="button" class="bux-hero__video-button">
<span class="visually-hidden">Pause video</span>
<div
class="bux-hero__video-button-icon bux-hero__video-button-icon--play"
aria-hidden="true"
>
<span
class="bux-icon icon-play-fill"
aria-hidden="true"
></span>
</div>
<div
class="bux-hero__video-button-icon bux-hero__video-button-icon--pause"
aria-hidden="true"
>
<span
class="bux-icon icon-pause-fill"
aria-hidden="true"
></span>
</div>
</button>
</div>
</div>
</div>
</div>
</section>

Usage#

Dos#

  • Use to call attention to the highest-priority among all content, such as a campaign, story or other call-to-action
  • Limit to one per page
  • Include a high-quality image
  • Strongly consider using the included Button as a call-to-action
  • Use the variant with scarlet background to convey a bold and energetic feel for a less formal audience
  • Use the variant with image on the right if the subject of the image faces left
  • Use the variant with image on the left if the subject of the image faces right

Don’ts#

  • Don’t autoplay the slides when using a Carousel
  • Don’t use a Hero on a page that is not the homepage; If a high visual emphasis is needed, consider a Featured Card instead

Accessibility#