Skip to main content

Hero

JSThis component requires JavaScript.
With high visual emphasis, a Hero displays content and an action about a single subject.

A Hero is often used at the top of a Landing page layout, such as a homepage, campaign page or section index page.

A Hero does have the capability of carouseling multiple slide. However, analytics have shown that engagement significantly decreases after the first slide, so only carousel if necessary.

Examples

Default

<section
class="bux-hero bux-hero--card-left bux-hero--3x2"
aria-roledescription="false"
aria-label="false"
>
<div id="bux-hero__carousel-527138676-items" class="bux-hero__carousel-items">
<div
id="bux-hero__carousel-527138676-tab-1"
class="bux-hero__container showing"
aria-labelledby="false"
>
<div class="bux-hero__content">
<h2 class="bux-heading bux-hero__header">Headline lorem ipsum</h2>

<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolor met</span>
</div>

<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">
Call to Action
</span>
</a>
</div>

<div class="bux-hero__image-container">
<figure class="bux-image">
<img
class="bux-image--3x2"
src="/images/placeholders/osu-bux-5.jpg"
alt="Graduates performing the O-H-I-O pose"
height=""
width=""
/>
</figure>
</div>
</div>
</div>
</section>

Scarlet Left 3:2

<section
class="bux-hero bux-hero--scarlet bux-hero--card-left bux-hero--3x2"
aria-roledescription="false"
aria-label="false"
>
<div id="bux-hero__carousel-4592602-items" class="bux-hero__carousel-items">
<div
id="bux-hero__carousel-4592602-tab-1"
class="bux-hero__container showing"
aria-labelledby="false"
>
<div class="bux-hero__content">
<h2 class="bux-heading bux-hero__header">Headline lorem ipsum</h2>

<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolor met</span>
</div>

<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">
Call to Action
</span>
</a>
</div>

<div class="bux-hero__image-container">
<figure class="bux-image">
<img
class="bux-image--3x2"
src="/images/placeholders/osu-bux-5.jpg"
alt="Graduates performing the O-H-I-O pose"
height=""
width=""
/>
</figure>
</div>
</div>
</div>
</section>

Scarlet Right 3:2

<section
class="bux-hero bux-hero--scarlet bux-hero--card-right bux-hero--3x2"
aria-roledescription="false"
aria-label="false"
>
<div
id="bux-hero__carousel-1316541779-items"
class="bux-hero__carousel-items"
>
<div
id="bux-hero__carousel-1316541779-tab-1"
class="bux-hero__container showing"
aria-labelledby="false"
>
<div class="bux-hero__content">
<h2 class="bux-heading bux-hero__header">Headline lorem ipsum</h2>

<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolor met</span>
</div>

<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">
Call to Action
</span>
</a>
</div>

<div class="bux-hero__image-container">
<figure class="bux-image">
<img
class="bux-image--3x2"
src="/images/placeholders/osu-bux-5.jpg"
alt="Graduates performing the O-H-I-O pose"
height=""
width=""
/>
</figure>
</div>
</div>
</div>
</section>

Gray Left 3:2

<section
class="bux-hero bux-hero--card-left bux-hero--3x2"
aria-roledescription="false"
aria-label="false"
>
<div id="bux-hero__carousel-868090848-items" class="bux-hero__carousel-items">
<div
id="bux-hero__carousel-868090848-tab-1"
class="bux-hero__container showing"
aria-labelledby="false"
>
<div class="bux-hero__content">
<h2 class="bux-heading bux-hero__header">Headline lorem ipsum</h2>

<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolor met</span>
</div>

<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">
Call to Action
</span>
</a>
</div>

<div class="bux-hero__image-container">
<figure class="bux-image">
<img
class="bux-image--3x2"
src="/images/placeholders/osu-bux-5.jpg"
alt="Graduates performing the O-H-I-O pose"
height=""
width=""
/>
</figure>
</div>
</div>
</div>
</section>

Gray Right 3:2

<section
class="bux-hero bux-hero--card-right bux-hero--3x2"
aria-roledescription="false"
aria-label="false"
>
<div
id="bux-hero__carousel-1590668153-items"
class="bux-hero__carousel-items"
>
<div
id="bux-hero__carousel-1590668153-tab-1"
class="bux-hero__container showing"
aria-labelledby="false"
>
<div class="bux-hero__content">
<h2 class="bux-heading bux-hero__header">Headline lorem ipsum</h2>

<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolor met</span>
</div>

<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">
Call to Action
</span>
</a>
</div>

<div class="bux-hero__image-container">
<figure class="bux-image">
<img
class="bux-image--3x2"
src="/images/placeholders/osu-bux-5.jpg"
alt="Graduates performing the O-H-I-O pose"
height=""
width=""
/>
</figure>
</div>
</div>
</div>
</section>

Scarlet Left 16:9

<section
class="bux-hero bux-hero--scarlet bux-hero--card-left bux-hero--16x9"
aria-roledescription="false"
aria-label="false"
>
<div
id="bux-hero__carousel-2025768096-items"
class="bux-hero__carousel-items"
>
<div
id="bux-hero__carousel-2025768096-tab-1"
class="bux-hero__container showing"
aria-labelledby="false"
>
<div class="bux-hero__content">
<h2 class="bux-heading bux-hero__header">Headline lorem ipsum</h2>

<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolor met</span>
</div>

<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">
Call to Action
</span>
</a>
</div>

<div class="bux-hero__image-container">
<figure class="bux-image">
<img
class="bux-image--16x9"
src="/images/placeholders/osu-bux-5.jpg"
alt="Graduates performing the O-H-I-O pose"
height=""
width=""
/>
</figure>
</div>
</div>
</div>
</section>

Scarlet Right 16:9

<section
class="bux-hero bux-hero--scarlet bux-hero--card-right bux-hero--16x9"
aria-roledescription="false"
aria-label="false"
>
<div
id="bux-hero__carousel-2077860004-items"
class="bux-hero__carousel-items"
>
<div
id="bux-hero__carousel-2077860004-tab-1"
class="bux-hero__container showing"
aria-labelledby="false"
>
<div class="bux-hero__content">
<h2 class="bux-heading bux-hero__header">Headline lorem ipsum</h2>

<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolor met</span>
</div>

<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">
Call to Action
</span>
</a>
</div>

<div class="bux-hero__image-container">
<figure class="bux-image">
<img
class="bux-image--16x9"
src="/images/placeholders/osu-bux-5.jpg"
alt="Graduates performing the O-H-I-O pose"
height=""
width=""
/>
</figure>
</div>
</div>
</div>
</section>

Gray Left 16:9

<section
class="bux-hero bux-hero--card-left bux-hero--16x9"
aria-roledescription="false"
aria-label="false"
>
<div
id="bux-hero__carousel-1742700914-items"
class="bux-hero__carousel-items"
>
<div
id="bux-hero__carousel-1742700914-tab-1"
class="bux-hero__container showing"
aria-labelledby="false"
>
<div class="bux-hero__content">
<h2 class="bux-heading bux-hero__header">Headline lorem ipsum</h2>

<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolor met</span>
</div>

<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">
Call to Action
</span>
</a>
</div>

<div class="bux-hero__image-container">
<figure class="bux-image">
<img
class="bux-image--16x9"
src="/images/placeholders/osu-bux-5.jpg"
alt="Graduates performing the O-H-I-O pose"
height=""
width=""
/>
</figure>
</div>
</div>
</div>
</section>

Gray Right 16:9

<section
class="bux-hero bux-hero--card-right bux-hero--16x9"
aria-roledescription="false"
aria-label="false"
>
<div id="bux-hero__carousel-31533025-items" class="bux-hero__carousel-items">
<div
id="bux-hero__carousel-31533025-tab-1"
class="bux-hero__container showing"
aria-labelledby="false"
>
<div class="bux-hero__content">
<h2 class="bux-heading bux-hero__header">Headline lorem ipsum</h2>

<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolor met</span>
</div>

<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">
Call to Action
</span>
</a>
</div>

<div class="bux-hero__image-container">
<figure class="bux-image">
<img
class="bux-image--16x9"
src="/images/placeholders/osu-bux-5.jpg"
alt="Graduates performing the O-H-I-O pose"
height=""
width=""
/>
</figure>
</div>
</div>
</div>
</section>

If necessary, the hero component can display multiple slides as a carousel.

Image with Gray Text Box

<section
class="bux-hero bux-hero--gray bux-hero--card-full bux-hero--16x9"
aria-roledescription="false"
aria-label="false"
>
<div id="bux-hero__carousel-961519897-items" class="bux-hero__carousel-items">
<div
id="bux-hero__carousel-961519897-tab-1"
class="bux-hero__container showing"
aria-labelledby="false"
>
<div class="bux-hero__content">
<h2 class="bux-heading bux-hero__header">Headline lorem ipsum</h2>

<a class="bux-hero__subheader bux-text-link" href="#" rel="noopener">
<span
class="bux-hero__subheader__text bux-text-link__text bux-link__text--underline"
>
Subhead lorem ipsum dolor met
</span>
</a>
</div>

<div class="bux-hero__image-container">
<figure class="bux-image">
<img
class="bux-image--16x9"
src="/images/placeholders/osu-bux-5.jpg"
alt="Graduates performing the O-H-I-O pose"
height=""
width=""
/>
</figure>
</div>
</div>
</div>
</section>

Image with White Text Box

<section
class="bux-hero bux-hero--white bux-hero--card-full bux-hero--16x9"
aria-roledescription="false"
aria-label="false"
>
<div
id="bux-hero__carousel-1122464855-items"
class="bux-hero__carousel-items"
>
<div
id="bux-hero__carousel-1122464855-tab-1"
class="bux-hero__container showing"
aria-labelledby="false"
>
<div class="bux-hero__content">
<h2 class="bux-heading bux-hero__header">Headline lorem ipsum</h2>

<a class="bux-hero__subheader bux-text-link" href="#" rel="noopener">
<span
class="bux-hero__subheader__text bux-text-link__text bux-link__text--underline"
>
Subhead lorem ipsum dolor met
</span>
</a>
</div>

<div class="bux-hero__image-container">
<figure class="bux-image">
<img
class="bux-image--16x9"
src="/images/placeholders/osu-bux-5.jpg"
alt="Graduates performing the O-H-I-O pose"
height=""
width=""
/>
</figure>
</div>
</div>
</div>
</section>

Video with Gray Text Box

<section
class="bux-hero bux-hero--gray bux-hero--card-full bux-hero--16x9"
aria-roledescription="false"
aria-label="false"
>
<div id="bux-hero__carousel-727860258-items" class="bux-hero__carousel-items">
<div
id="bux-hero__carousel-727860258-tab-1"
class="bux-hero__container showing"
aria-labelledby="false"
>
<div class="bux-hero__content">
<h2 class="bux-heading bux-hero__header">Headline lorem ipsum</h2>

<a class="bux-hero__subheader bux-text-link" rel="noopener">
<span
class="bux-hero__subheader__text bux-text-link__text bux-link__text--underline"
>
Subhead lorem ipsum dolor met
</span>
</a>
</div>

<div class="bux-hero__image-container">
<div class="bux-hero__image">
<video
aria-label="Background Video"
tabindex="-1"
loop
autoplay
playsinline
muted
class="bux-hero__video"
>
<source
src="/images/placeholders/hero-video-clip.mp4"
type="video/mp4"
/>
</video>
<button type="button" class="bux-hero__video-button">
<span class="visually-hidden">Pause video</span>
<div
class="bux-hero__video-button-icon bux-hero__video-button-icon--play"
aria-hidden="true"
>
<span class="bux-icon icon-play-fill" aria-hidden="true"></span>
</div>
<div
class="bux-hero__video-button-icon bux-hero__video-button-icon--pause"
aria-hidden="true"
>
<span class="bux-icon icon-pause-fill" aria-hidden="true"></span>
</div>
</button>
</div>
</div>
</div>
</div>
</section>

Video with White Text Box

<section
class="bux-hero bux-hero--white bux-hero--card-full bux-hero--16x9"
aria-roledescription="false"
aria-label="false"
>
<div
id="bux-hero__carousel-1511942759-items"
class="bux-hero__carousel-items"
>
<div
id="bux-hero__carousel-1511942759-tab-1"
class="bux-hero__container showing"
aria-labelledby="false"
>
<div class="bux-hero__content">
<h2 class="bux-heading bux-hero__header">Headline lorem ipsum</h2>

<a class="bux-hero__subheader bux-text-link" rel="noopener">
<span
class="bux-hero__subheader__text bux-text-link__text bux-link__text--underline"
>
Subhead lorem ipsum dolor met
</span>
</a>
</div>

<div class="bux-hero__image-container">
<div class="bux-hero__image">
<video
aria-label="Background Video"
tabindex="-1"
loop
autoplay
playsinline
muted
class="bux-hero__video"
>
<source
src="/images/placeholders/hero-video-clip.mp4"
type="video/mp4"
/>
</video>
<button type="button" class="bux-hero__video-button">
<span class="visually-hidden">Pause video</span>
<div
class="bux-hero__video-button-icon bux-hero__video-button-icon--play"
aria-hidden="true"
>
<span class="bux-icon icon-play-fill" aria-hidden="true"></span>
</div>
<div
class="bux-hero__video-button-icon bux-hero__video-button-icon--pause"
aria-hidden="true"
>
<span class="bux-icon icon-pause-fill" aria-hidden="true"></span>
</div>
</button>
</div>
</div>
</div>
</div>
</section>

Usage

Dos

  • Use to call attention to the highest-priority among all content, such as a campaign, story or other call-to-action
  • Limit to one per page
  • Include a high-quality image
  • Strongly consider using the included Button as a call-to-action
  • Use the variant with scarlet background to convey a bold and energetic feel for a less formal audience
  • Use the variant with image on the right if the subject of the image faces left
  • Use the variant with image on the left if the subject of the image faces right

Don’ts

  • Don’t autoplay the slides when using a Carousel
  • Don’t use a Hero on a page that is not the homepage; If a high visual emphasis is needed, consider a Featured Card instead

Accessibility

Back to top