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Hero

JSThis component requires JavaScript.
With high visual emphasis, a Hero displays content and an action about a single subject.

A Hero is often used at the top of a Landing page layout, such as a homepage, campaign page or section index page.

A Hero does have the capability of carouseling multiple slide. However, analytics have shown that engagement significantly decreases after the first slide, so only carousel if necessary.

Examples

Default

<section class="bux-hero  bux-hero--card-left bux-hero--3x2">
<div id="bux-hero__carousel-507877220-items" class="bux-hero__carousel-items">
<div id="bux-hero__carousel-507877220-tab-1" class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Headline lorem ipsum</span>
</h2>
<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolara met</span>
</div>
<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">Call to Action</span>
</a>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image bux-hero__image--3x2 ">
<img class="bux-image" src="/images/placeholders/osu-bux-5.jpg" alt="Graduates performing the O-H-I-O pose" />
</div>
</div>
</div>
</div>
</section>

Scarlet Left 3:2

<section class="bux-hero bux-hero--scarlet bux-hero--card-left bux-hero--3x2">
<div id="bux-hero__carousel-16356067-items" class="bux-hero__carousel-items">
<div id="bux-hero__carousel-16356067-tab-1" class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Headline lorem ipsum</span>
</h2>
<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolara met</span>
</div>
<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">Call to Action</span>
</a>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image bux-hero__image--3x2 ">
<img class="bux-image" src="/images/placeholders/osu-bux-5.jpg" alt="Graduates performing the O-H-I-O pose" />
</div>
</div>
</div>
</div>
</section>

Scarlet Right 3:2

<section class="bux-hero bux-hero--scarlet bux-hero--card-right bux-hero--3x2">
<div id="bux-hero__carousel-43779401-items" class="bux-hero__carousel-items">
<div id="bux-hero__carousel-43779401-tab-1" class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Headline lorem ipsum</span>
</h2>
<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolara met</span>
</div>
<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">Call to Action</span>
</a>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image bux-hero__image--3x2 ">
<img class="bux-image" src="/images/placeholders/osu-bux-5.jpg" alt="Graduates performing the O-H-I-O pose" />
</div>
</div>
</div>
</div>
</section>

Gray Left 3:2

<section class="bux-hero  bux-hero--card-left bux-hero--3x2">
<div id="bux-hero__carousel-1473199490-items" class="bux-hero__carousel-items">
<div id="bux-hero__carousel-1473199490-tab-1" class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Headline lorem ipsum</span>
</h2>
<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolara met</span>
</div>
<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">Call to Action</span>
</a>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image bux-hero__image--3x2 ">
<img class="bux-image" src="/images/placeholders/osu-bux-5.jpg" alt="Graduates performing the O-H-I-O pose" />
</div>
</div>
</div>
</div>
</section>

Gray Right 3:2

<section class="bux-hero  bux-hero--card-right bux-hero--3x2">
<div id="bux-hero__carousel-650405854-items" class="bux-hero__carousel-items">
<div id="bux-hero__carousel-650405854-tab-1" class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Headline lorem ipsum</span>
</h2>
<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolara met</span>
</div>
<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">Call to Action</span>
</a>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image bux-hero__image--3x2 ">
<img class="bux-image" src="/images/placeholders/osu-bux-5.jpg" alt="Graduates performing the O-H-I-O pose" />
</div>
</div>
</div>
</div>
</section>

Scarlet Left 16:9

<section class="bux-hero bux-hero--scarlet bux-hero--card-left bux-hero--16x9">
<div id="bux-hero__carousel-1610826405-items" class="bux-hero__carousel-items">
<div id="bux-hero__carousel-1610826405-tab-1" class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Headline lorem ipsum</span>
</h2>
<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolara met</span>
</div>
<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">Call to Action</span>
</a>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image bux-hero__image--16x9 ">
<img class="bux-image" src="/images/placeholders/osu-bux-5.jpg" alt="Graduates performing the O-H-I-O pose" />
</div>
</div>
</div>
</div>
</section>

Scarlet Right 16:9

<section class="bux-hero bux-hero--scarlet bux-hero--card-right bux-hero--16x9">
<div id="bux-hero__carousel-800402596-items" class="bux-hero__carousel-items">
<div id="bux-hero__carousel-800402596-tab-1" class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Headline lorem ipsum</span>
</h2>
<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolara met</span>
</div>
<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">Call to Action</span>
</a>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image bux-hero__image--16x9 ">
<img class="bux-image" src="/images/placeholders/osu-bux-5.jpg" alt="Graduates performing the O-H-I-O pose" />
</div>
</div>
</div>
</div>
</section>

Gray Left 16:9

<section class="bux-hero  bux-hero--card-left bux-hero--16x9">
<div id="bux-hero__carousel-790569818-items" class="bux-hero__carousel-items">
<div id="bux-hero__carousel-790569818-tab-1" class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Headline lorem ipsum</span>
</h2>
<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolara met</span>
</div>
<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">Call to Action</span>
</a>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image bux-hero__image--16x9 ">
<img class="bux-image" src="/images/placeholders/osu-bux-5.jpg" alt="Graduates performing the O-H-I-O pose" />
</div>
</div>
</div>
</div>
</section>

Gray Right 16:9

<section class="bux-hero  bux-hero--card-right bux-hero--16x9">
<div id="bux-hero__carousel-496833632-items" class="bux-hero__carousel-items">
<div id="bux-hero__carousel-496833632-tab-1" class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Headline lorem ipsum</span>
</h2>
<div class="bux-hero__subheader">
<span>Subhead lorem ipsum dolara met</span>
</div>
<a class="bux-button bux-button--alt" href="#" rel="noopener">
<span class="bux-button__text bux-button--alt__text">Call to Action</span>
</a>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image bux-hero__image--16x9 ">
<img class="bux-image" src="/images/placeholders/osu-bux-5.jpg" alt="Graduates performing the O-H-I-O pose" />
</div>
</div>
</div>
</div>
</section>

If necessary, the hero component can display multiple slides as a carousel.

Image with Gray Text Box

<section class="bux-hero bux-hero--gray bux-hero--card-full">
<div id="bux-hero__carousel-1048650992-items" class="bux-hero__carousel-items">
<div id="bux-hero__carousel-1048650992-tab-1" class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Headline lorem ipsum</span>
</h2>
<a class="bux-hero__subheader bux-text-link" rel="noopener">
Subhead lorem ipsum dolara met
</a>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image bux-hero__image-- ">
<img class="bux-image" src="/images/placeholders/osu-bux-5.jpg" alt="Graduates performing the O-H-I-O pose" />
</div>
</div>
</div>
</div>
</section>

Image with White Text Box

<section class="bux-hero bux-hero--white bux-hero--card-full">
<div id="bux-hero__carousel-104942499-items" class="bux-hero__carousel-items">
<div id="bux-hero__carousel-104942499-tab-1" class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Headline lorem ipsum</span>
</h2>
<a class="bux-hero__subheader bux-text-link" rel="noopener">
Subhead lorem ipsum dolara met
</a>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image bux-hero__image-- ">
<img class="bux-image" src="/images/placeholders/osu-bux-5.jpg" alt="Graduates performing the O-H-I-O pose" />
</div>
</div>
</div>
</div>
</section>

Video with Gray Text Box

<section class="bux-hero bux-hero--gray bux-hero--card-full">
<div id="bux-hero__carousel-395409758-items" class="bux-hero__carousel-items">
<div id="bux-hero__carousel-395409758-tab-1" class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Headline lorem ipsum</span>
</h2>
<a class="bux-hero__subheader bux-text-link" rel="noopener">
Subhead lorem ipsum dolara met
</a>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image">
<video aria-label="Background Video" tabindex="-1" loop="" autoplay="" playsinline="" muted="">
<source src="/images/placeholders/hero-video-clip.mp4" type="video/mp4">
</video>
<button type="button" class="bux-hero__video-button">
<span class="visually-hidden">Pause video</span>
<div class="bux-hero__video-button-icon bux-hero__video-button-icon--play" aria-hidden="true">
<span class="bux-icon icon-play-fill" aria-hidden="true"></span>
</div>
<div class="bux-hero__video-button-icon bux-hero__video-button-icon--pause" aria-hidden="true">
<span class="bux-icon icon-pause-fill" aria-hidden="true"></span>
</div>
</button>
</div>
</div>
</div>
</div>
</section>

Video with White Text Box

<section class="bux-hero bux-hero--white bux-hero--card-full">
<div id="bux-hero__carousel-1234096048-items" class="bux-hero__carousel-items">
<div id="bux-hero__carousel-1234096048-tab-1" class="bux-hero__container showing">
<div class="bux-hero__content">
<h2 class="bux-hero__header">
<span>Headline lorem ipsum</span>
</h2>
<a class="bux-hero__subheader bux-text-link" rel="noopener">
Subhead lorem ipsum dolara met
</a>
</div>
<div class="bux-hero__image-container">
<div class="bux-hero__image">
<video aria-label="Background Video" tabindex="-1" loop="" autoplay="" playsinline="" muted="">
<source src="/images/placeholders/hero-video-clip.mp4" type="video/mp4">
</video>
<button type="button" class="bux-hero__video-button">
<span class="visually-hidden">Pause video</span>
<div class="bux-hero__video-button-icon bux-hero__video-button-icon--play" aria-hidden="true">
<span class="bux-icon icon-play-fill" aria-hidden="true"></span>
</div>
<div class="bux-hero__video-button-icon bux-hero__video-button-icon--pause" aria-hidden="true">
<span class="bux-icon icon-pause-fill" aria-hidden="true"></span>
</div>
</button>
</div>
</div>
</div>
</div>
</section>

Usage

Dos

  • Use to call attention to the highest-priority among all content, such as a campaign, story or other call-to-action
  • Limit to one per page
  • Include a high-quality image
  • Strongly consider using the included Button as a call-to-action
  • Use the variant with scarlet background to convey a bold and energetic feel for a less formal audience
  • Use the variant with image on the right if the subject of the image faces left
  • Use the variant with image on the left if the subject of the image faces right

Don’ts

  • Don’t autoplay the slides when using a Carousel
  • Don’t use a Hero on a page that is not the homepage; If a high visual emphasis is needed, consider a Featured Card instead

Accessibility

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